The Customer Has Lost It!

I read this fascinating book on an inter-city train journey - The Keeper of Lost Things by Ruth Hogan. For me, train journeys always give me time to introspect about what's happening in my life. And when I read this whimsical and occasionally philosophical book on my Kindle, the introspection went a bit deeper. This... Continue Reading →

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You’ve got discount!

I got a mail from Zovi.com yesterday. They were very sad and were missing me. I felt good about that: in the $800 million Indian e-commerce industry a big player was missing me: a customer who had purchased 6 times in the last 12 months at an average price of Rs. 472 per purchase with... Continue Reading →

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