Work That I have Done

BUSINESS STRATEGY

Building, maintaining & presenting financial models and conducting business analysis

  • Consulting a Healthcare Startup to develop a strategy for acquiring new clients; understanding the regulatory requirements; building a pipeline of potential customers through research & networking
    • Created opportunity to speak at a large healthcare meetup within the first month
  • Led the annual operations strategy development and execution of the annual revenue and cost plan of a telecom company for 3 consecutive years
  • Operated as a right hand to the CEO and participated in a number of strategic meetings & discussions which developed into recommendations for change
  • Frequently tapped by management to lead strategic projects around achieving operational excellence, financial analysis, competition analysis
  • Presented actionable strategic analysis of monthly circle operations to the management committee for 2 years; developed expertise in scenario analysis and red flag management
  • Used CRM tools such as Salesforce and Zoho to form working alliances with clients
  • Conducted workshops for three consecutive years for all employees along with the circle CEO to strategize the execution of the annual operating plan for Indus Kolkata
  • Worked extensively with senior stakeholders in reporting & reviewing processes; developed expertise in red flag identification contributing to improvements in operational profitability
  • Led a cross functional team of 23 with the responsibility of streamlining the tenancy roll out process; Target achievement improved from 30% in April to 110% in July (2011)

PRODUCT DEVELOPMENTĀ 

Led the end to end development of 4 online products

  • Led the development & launch of a community marketplace (Embassy Plus) for 200,000 business park users; Developed, managed & measured 20+ monthly web & visual content
    • Used insights from data analytics tool Power BI to increase monthly active users from 3% to 6%
    • Analyzed Mail Chimp data and implemented actions to increase open rates from under 9% to over 12%
  • Led the development & launch of a ticketing system aimed at B2B clients;
    • Prepared watertight requirement documentation after consulting all stakeholders; design to MVP launch completed in 45 days
    • Developed detailed training modules and completed training of 150+ clients in 2 months across 3 cities
  • Led the development and launch of a user friendly sports arena booking platform
  • Led the development and launch of app only residential community platform
    • Coordinated extensively with developer and UX teams to develop a multi-functional customized and configurable solution

MARKETING & RESEARCH

Developed expertise in conducting market research & customer insights surveys

  • Led the client side interaction with global market research firm IMRB to conduct a market interest survey; facilitated selection of survey methodology, identification of sample size, questionnaire formulation
  • Led the customer satisfaction survey for three consecutive years for a real estate company; Extensive use of Survey Monkey tools to design, distribute and analyze questionnaires
    • Initiated action based on survey results: increased the NPS from -11 to +30
  • Conceptualized and executed a customer referral program to enhance the customer database and understand customer behavior patterns
    • Increased the potential customer database by 3x in 2 months

COMMUNICATIONS MANAGEMENT

Developed and executed communication strategy for employee, investor & client engagement

  • Editor of the corporate newsletter for 12 quarters; Coordinated the content creation, design & printing; Showcased analytical communication skills by increasing readership every quarter
  • Worked extensively on Google Analytics to monitor website traffic and make improvements based on customer behavior patterns
  • Conceptualized & executed an app only social platform; Coordinated the marketing campaign spanning e-mails, web & print, promoting downloads and usage
  • Worked with 4 design studios to create & execute digital campaigns & activation

 

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